Il retail dell’abbigliamento in tempi di crisi si reinventa. Non si vende più?
Pazienza.
Si torna al baratto, che per essere glam si ribattezza “swap”; in Italia, sulla scia di Manhattan, fioccano gli swap party).
Oppure si torna, come per lo smoking di un tempo, al noleggio: come la showroom Mamodà a Roma).
La crisi è comunque un’opportunità per chi sa essere creativo e pensare “out of the box”. Basti vedere quello che ha fatto Eataly nella ristorazione.
Happy New Shopping!
Annamaria Cofano
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Pubblicato da Annamaria Cofano
Born in Taranto (Puglia), resident in Bologna, I share my hearth among these two cities.
Travels are one of my passions: I love to travel, but to arrange travels as well, for friends and not only. I love Africa, and Southern Italy, from where I come. I promote travel experience before than travel itself: enjoy territories, meet people, visit real houses, sit down on a bench and let people pass through.
My other passion is Marketing, in particular Marketing@Retail.
After a long part of my professional life spent in SME as well as multinational companies, from FMCG to Fashion and Sportswear, I've decided to offer my expertise to companies looking for a support in terms of planning and implementation of strategic projects in Marketing and Retail.
I'm also Professor of Marketing at Alma Mater Studiorum, University of Bologna and teach Marketing and Sales Management in High Education Programs.
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