>L’efficacia dell’advertising all’interno di trasmissioni online sembra essere molto maggiore di quella offline. Combinare i due media crea un effetto esponenziale di cui i media planner devono tenere conto. E’ quanto risulta da un’indagine Nielsen sull’advertising.
Dall’altra parte, un’indagine sui consumatori condotta a novembre da Turner Broadcasting dimostra che questa forma di advertising non è considerata invasiva, a patto però che si seguano alcune accortezze:
– rendere vari i soggetti della campagna (non ripetere all’infinito lo stesso spot)
– rendere se possibile selezionabile l’adv cui “sottoporsi”, per dare all’utente la sensazione di essere parte attiva
Qui trovate l’articolo per intero:
http://m.clickz.com/clickz/column/1939427/highs-lows-advertising-online-tv
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Pubblicato da Annamaria Cofano
Born in Taranto (Puglia), resident in Bologna, I share my hearth among these two cities.
Travels are one of my passions: I love to travel, but to arrange travels as well, for friends and not only. I love Africa, and Southern Italy, from where I come. I promote travel experience before than travel itself: enjoy territories, meet people, visit real houses, sit down on a bench and let people pass through.
My other passion is Marketing, in particular Marketing@Retail.
After a long part of my professional life spent in SME as well as multinational companies, from FMCG to Fashion and Sportswear, I've decided to offer my expertise to companies looking for a support in terms of planning and implementation of strategic projects in Marketing and Retail.
I'm also Professor of Marketing at Alma Mater Studiorum, University of Bologna and teach Marketing and Sales Management in High Education Programs.
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