In questi giorni sto preparando le lezioni di Marketing Internazionale per l’Università e tra gli argomenti voglio affrontare la differenza tra brand globali e marketing locali.
Il caso Hermes e dei suoi sari di lusso cade a pennello. Loro affermano che non si tratta di un’operazione di marketing….perché, le politiche di prodotto di cosa fanno parte?
http://it.fashionmag.com/news-207086-Hermes-lancia-una-linea-di-sari-di-lusso-in-India
Annamaria Cofano
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Born in Taranto (Puglia), resident in Bologna, I share my hearth among these two cities.
Travels are one of my passions: I love to travel, but to arrange travels as well, for friends and not only. I love Africa, and Southern Italy, from where I come. I promote travel experience before than travel itself: enjoy territories, meet people, visit real houses, sit down on a bench and let people pass through.
My other passion is Marketing, in particular Marketing@Retail.
After a long part of my professional life spent in SME as well as multinational companies, from FMCG to Fashion and Sportswear, I've decided to offer my expertise to companies looking for a support in terms of planning and implementation of strategic projects in Marketing and Retail.
I'm also Professor of Marketing at Alma Mater Studiorum, University of Bologna and teach Marketing and Sales Management in High Education Programs.
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In questi giorni sto preparando le lezioni di Marketing Internazionale per l’Università e tra gli argomenti voglio affrontare la differenza tra brand globali e marketing locali.
Marketing & Retail News 