A fronte di un mercato mediamente stagnante (lusso a parte), un fenomeno in controtendenza è quello della realtà franchising.
In attesa dell’apertura del Salone del Franchising di Milano (4-7 novembre: http://www.salonefranchisingmilano.com/) dedicato a questa forma di retail, sono stati presentati i dati di un settore in crescita: +1,8% vs l’anno scorso con un’incidenza sul PIL dell’1,4% per un volume d’affari di 22 miliardi di euro. 869 insegne per 53mila punti vendita; 180mila addetti di cui il 46% donne.
Oltre che sui siti del Salone e di Assofranchising (http://www.assofranchising.it/) potete trovare una sintesi su:
http://it.fashionmag.com/news-212203-Cresce-il-franchising-in-Italia-fatturato-1-8-nel-2010
Annamaria Cofano
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Pubblicato da Annamaria Cofano
Born in Taranto (Puglia), resident in Bologna, I share my hearth among these two cities.
Travels are one of my passions: I love to travel, but to arrange travels as well, for friends and not only. I love Africa, and Southern Italy, from where I come. I promote travel experience before than travel itself: enjoy territories, meet people, visit real houses, sit down on a bench and let people pass through.
My other passion is Marketing, in particular Marketing@Retail.
After a long part of my professional life spent in SME as well as multinational companies, from FMCG to Fashion and Sportswear, I've decided to offer my expertise to companies looking for a support in terms of planning and implementation of strategic projects in Marketing and Retail.
I'm also Professor of Marketing at Alma Mater Studiorum, University of Bologna and teach Marketing and Sales Management in High Education Programs.
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